Looking to boost the performance of your e-commerce website? provide your company the digital presence it deserves by following these three simple tips to reinforce your brand identity online, confirm you stand out from the crowd and assist you retain your customers through raised loyalty.
What is it that makes you different?
There are method too several e-commerce businesses that pop up overnight and disappear again just as quickly. create it clear to your customers that you’re a top quality business and the products that you sell are quality, too.
Every brand has one thing that create them distinctive. What’s your USP? does your company have a stimulating back story? The wine company structure Y Toro has designed a really successful brand round the legend of the Devil’s Cellar, Casillero del Diablo – currently the company’s prime marketing label. The story goes that, tormented by thieves, the company’s founder Don Melchor, unfold the rumour that the cellar was haunted by a devil…
Personalize your packages
There very associate isn’t any feeling pretty much as good as being given an unexpected gift! look at your packaging and see however you’ll be able to make it desire you’re giving your customers a present. From wrapper their items to enclosure a little something further as a surprise – sweet treats or something new from your range – add the private touch and build your customers feel special. Customers are far more doubtless to remain with you if they feel a personal association, a written note or compliment slip takes a matter of seconds to write down but can keep in your customers’ minds for much longer.
Say thank you
The importance of client loyalty cannot be exaggerated, however analysis shows that it is declension year on year. think about establishing a loyalty theme, or regular special offers that your customer base will know about. Tie this in along with your social media and it’s sort of a reward for loyalty, instead of a discount code that simply anyone will get (although the beauty is that with a web search clearly anyone will use it and thereby increase your client base!). If there’s a charity that’s notably near your heart or the business of your company then you will wish to incorporate a donation possibility at the checkout, or donate a proportion of sales on specific things.
For more information about your e-commerce Solutions or for a free consultation: Call us at +1 (916) 936-8099 or fill out our online contact form to get in touch with our team.