Magento Store Development for a B2B Industrial Equipment Supplier
Established in 1921, Hoffmeyer Company, Inc is the leading supplier of rubber products, conveyor belts, and power transmission equipment in California and Washington. With an outdated website and a dependency on the presentation of manufacturer’s reps, Hoffmeyer needed a way to educate customers and enable them to access critical technical sales information in the field. Ayatas developed a website on the robust Magento platform to deliver a complete product catalogue and technical library.
As a leading manufacturer and supplier of rubber products and industrial conveyor belts, Hoffmeyer needed a way to connect its sales team, product specialists with their customers online. The website should collect order information with the help of RFQ’s from customers and make that data accessible to make the complicated sales process easy. They also wanted a mechanism integrated into the site to enable their customers to track the order status online. So Ayatas designed and retooled the website of Hoffmeyer that could handle all the above situations and improve the company sales.
Blending the power of Magento with our design and eCommerce expertise, we built a responsive website that enables product discovery and quoting is intuitive and seamless across devices. Hoffmeyer now has a completely custom developed product catalogue that runs on Magento with an automated quoting, sales and order tracking facilities integrated within their website. Our B2B eCommerce web redesign solution helped Hoffmeyer to streamline the sales process and thus support the rapid growth of the company across multiple locations.
“Ayatas has been instrumental in transforming our online presence and revolutionizing our approach to sales and customer service. The Magento-based website they developed has significantly enhanced our ability to connect with customers and provide them with critical technical information. The custom product catalogue and automated quoting system have greatly improved our sales operations and customer satisfaction.”