The eCommerce sector is rising every year in actual online purchases or even more so in window shopping for better deals. With so much online traffic, your internet site is the core of your marketing. Customers are browsing online stores for more than just the product and price aspect – they want a satisfying and enjoyable buying experience. A well-designed landing page, as well as intuitive capability, is a should, particularly for millennials. A sleek, coherent landing page is a sure fire way to increase your consumer’s shopping experience and have consumers returning for your site.
1.Have a Well-Designed Logo
This is important to your website because you’ll want to design the layout and color schemes accordingly. Your logo is the core of your brand; it manages the tone of all your promotional material and content. Don’t be afraid to update your logo. Millennials, especially, have a terrific appreciation for aesthetics and could take note in your effort to improve your design.
2. Always Begin In Grayscale
An oversaturated website can emerge as a large detriment on your brand perception. To keep away from this, begin with shades of grey, then add your emblem and photography, and slowly pull in color elements that complement them. This can create a greater cohesive look and will place prominence at the factors that need it.
3. Put Off Clutter
A plethora of visible factors including pictures, animations, colors and different typography may be incredibly overwhelming. Following the less is more rule will allow emphasis at the features that need it. Keep your call to actions to a minimum on every page to keep away from distracting the viewer.
4. Strategically Region Your Social Media Links
You need your visitors to stay on your page as long as possible, and having a button in the header asking them to like your Facebook page is inviting them to leave your website and head over to facebook where they’ll instantly become greater immersed of their social life instead of your brand. Preserve them scrolling and place the social media icons in the footer.
5. Take Benefit Of White Space
Use white area as a buffer between paragraphs and other factors on your page. This allows the viewer to respire and absorb each item that is provided to them. With minimalist styles on the rise, there has never been a better time to embrace white area.
Bonus. Every Page Is An Essential Page
Take the time to assess your internet site and ask yourself if there’s too much going on. Cleansing up colors, graphics, and positioning is an easy undertaking so that it will improve your brand belief massively. One final bonus tip is to treat each page as a landing page. Emphasize and focus at the most important info and have the viewer absorb what you’re providing.
These are five tips to improve your Shopify store design. For those who seek to similarly customise their Shopify store, there are abundances of small graphics change options (fixing photo aspect ratio, adding social media buttons, installing a custom font) available at low costs.
For more information about your Shopify Solutions or for a free consultation: Call us at +1 (916) 936-8099 or fill out our online contact form to get in touch with our team.