Shopify could be a simple handcart solution for your e-commerce business: with Shopify, you face no issues over hosting your handcart, maintaining servers, or presenting your brand and your inventory to potential customers. Moreover, Shopify has ancillary apps available to you to assist in the entire e-commerce method from inventory management to shipping to client contact management. in this post, we will explore five reasons why folks love Shopify, and what you wish to grasp regarding its benefits.
1. Shopify Is Hosted
With Shopify, there is no software to install on your laptop or your server. Your shopping cart is hosted by Shopify. They look out of the same old website provision problems such as management, payment gateway, and hosting. Their system allows you to arrange client data for promoting functions, and keep a close eye on your inventory–and it is versatile enough to adapt to simply regarding any quite inventory you can throw at it, all while relieving you of the burden of hours spent coding and fine-tuning your e-commerce store. in addition to all of those technical advantages, you also need to contemplate the bottom line: no software to update, no servers to take care of, no hosting prices, and hours of effort saved on your half all translate into cash. counting on how valuable you view it slowly (I imagine you price it as one of your most precious resources), the actual fact that Shopify is hosted is cash in your pocket and a burden off your back.
Don’t believe me? Let’s break it down: Shopify can cost you $30-180 per month, counting on what percentage merchandise you would like to support and which alternative options you would wish to embrace. If you wished to host your own e-commerce store, you can obtain a server, or rent a server. buying a server is affordable (in the ballpark of $500 to $2500) compared to rental a dual-processor, managed HTTP server (between $400 and $1000 per month consistent with practicalecommerce.com). However, you also need to contemplate the “hidden prices” together with uninterrupted power provide and the regular maintenance and emergency IT costs incurred. additionally, you will need to purchase a self-hosted handcart software package such as Magento ($15,550 per annum, or simply beneath $1300 per month) or SunShop (starting at $20 per month for an introductory license, or a one-time $500 license fee for his or her premium package, with annual renewals at a lower price). there’s definitely a price range obtainable for self-hosted carts, however, unless you relish tinkering with computers, and have an intensive server and coding expertise, Shopify is plainly cheaper and easier as a result of it’s hosted.
2. Shopify is Simple to Use
The number one reason Shopify is great: Shopify takes care of the coding and web-hosting problems you face on your e-commerce website. this implies you do not need technical experience to launch a web store with Shopify–you just need inventory. Shopify exemplifies KISS–Keep It Simple Stupid–allowing entrepreneurs to specialize in their business, and not on the technical balmy and bolts of website and handcart management.
However, “keeping it simple” doesn’t mean that Shopify could be a bare-bones, basic handcart. additionally, to 24/7 phone support, email support, and an intensive list page, Shopify provides users with the Shopify Manual, a collection of guides to assist you in creating the foremost of your handcart. The manual is incredibly intensive, introducing you to your Shopify user interface, guiding you through the method of data capture and database management, discussing the how-tos of inventory display and use of discounts, sales, assortment, links to and from your website, as well as the obvious problems like payment and shipping. additionally, Shopify hosts a facilitate Wiki designed collaboratively between Shopify developers and users. With these materials out there to you, it’s doable to urge your shopping cart up and running in just a couple of minutes; but every day counting on the level of customization you want to pour into it.
If the mere cost of Shopify, versus self-hosted solutions, did not assure you, then consider the major advantage of a hosted shopping cart: reliability.
Every minute your servers are down is a minute that people cannot buy your brand. Amazon and Google have determined that page load delays of only fractions of a second result in significant loss of revenue: on Amazon, a 100-microsecond obstacle in load time resulted in a 1% decrease in sales. For Google, the difference between a 10-result page which loads in 0.4 seconds, and a 30-result page which loads in 0.9 seconds (a mere half-second difference) decreased traffic and ad credits by 20%. The bottom line is that web users are impatient.
Naturally, Shopify is not immune to all issues of lag and spare time, but when Shopify hosts your shopping cart, you don’t have to. This means that Shopify’s team of experts takes care of mundane server maintenance and upgrades in order to keep your shopping cart accessible and loading quickly. And should anything go wrong, they have a team of dedicated professionals to fix the emergency problems, taking hours of work and annoyance off your hands. Their client list attests to their reliability: General Electric, Amnesty International, Cross Fit, Tesla Motors, Encyclopedia Britannica, Foo Fighters, GitHub, and some 50,000 more. Shopify has the framework to handle your business reliably and cheaply.
4. The Shopify App Store
Like many other fortunate products in the tech world, Shopify has spawned an entire community of designers and experts who have developed apps you can use to add to your e-commerce package. Shopify is not the most feature-charged shopping cart solution on the market, but the App Store more than makes up for this–it is the indispensable “added value” that pushes Shopify above its competitors. I cannot begin to cover the wide bunch of apps available to amplify Shopify’s functionality, but I can give you a brief introduction to the three apps currently at a remarkable 100% approval rating in Shopify’s App Store.
First, Yotpo Social Reviews takes assets of the social media market to connect your shopping cart to your reviews. It automatically prompts buyers to leave a review and integrates it into your site. Additionally, you can connect positive inspection from any source on the web to Yotpo, and consequently to your cart. This generates shopper confidence and qualified traffic to your store.
Product Options allows you to customize the Shopify index and categories interface so that you can more easily and quickly manage how your inventory is displayed. This addresses what limitations exist in the built-in Shopify admin, allowing for better customization and description so your customers can get exactly what they want.
Finally, SEO Meta Manager does exactly what the name entail: helps you control how your products are displayed and appear in search engines such as Google. This app also offers support for your home page and blog, so you can amend your appearance in searches across the board and raise your brand visibility, driving page views and revenue.
Shopify Apps means that you can get exactly the package and functionality that you need, with your inventory, in your market, for your customers, to work on your terms.
Though we did talk about Shopify’s cost alternative some self-hosted cart solutions, the fact that Shopify is relatively low cost did not make our list of the top five reasons to love it–you already know that low-cost can mean high-cost later on. Nor did the fact that Shopify has conquered numerous awards and recognitions for its growth and functionality, though an excellent track record of success should get your debate. Simply put, “low cost” and “award-winning” are results of Shopify’s philosophy and model, which is the reason people love it in the first place. And Shopify’s philosophy is to make it simple for you to run your business.
5. Customizable Design
With 50,000+ other stock hosted by Shopify, the last thing you want is for your customers to feel like they are on a generic e-commerce website found 50,000 other places. Shopify is highly customizable, including a number of the arrangement, customizable options, and for those with the bravery and know-how, Shopify’s website boasts that no HTML or CSS is off-limits. There is no reason that your brand and ethos should not feature appear in your design.
For more information about Shopify, or for a free consultation: Call us at +1 916-936-8099 or fill out our online contact form to get in touch with a Shopify specialist.