10 Must have eCommerce Features for an Online Store in 2022

By admin January 06, 2022 319 Views

The advent of the Internet has changed the face of shopping altogether, and people are using online shopping rather than going to shops. More than half of the population buy something online at least once a month in the USA. To get more sales, all the businesses are now thinking about online stores or eCommerce websites. Any business can become successful by having an online store, but there are some features that your eCommerce website should have to attract more customers. If you are running a business and planning to open an online store, some important eCommerce features need to be updated to generate more leads.

Important eCommerce Features For An Online Store

The success of an online website is determined by the products offered and how the website is marketed. As a business owner, you need to have essential tools to manage the website and ensure that the administrative features fit your business processes. Before starting an online store, it is important to think about the features to be included. Here are some of the eCommerce features to boost up sales.

1. SEO Friendly Website

If your eCommerce site is not SEO-friendly, it is difficult for your customers to find you. SEO lets your website appear first in the Google search results. The websites that appear on the first page of Google results receive about 92% of the hits, while the first spot gets about 33% of the average hits. SEO helps generate leads and convert them into business for an eCommerce store, and do not let your prospective customer click on your competitor’s website.

2. Mobile Friendly Website

Mobile has become the main instrument for shopping online in this tech-driven world. The majority of the shopping is carried out on mobile, and people have reduced the usage of desktops or laptops for online shopping. It is crucial for your eCommerce website to easily switch from desktop to mobile and give a seamless shopping experience for the customer. Some business owners also introduce shopping apps to get closer to clients, but it depends on the type of business or products you are running.

3. Easy Product Navigation

Time is most precious for your customer, and if he does not find the required product, then he straight away leaves and goes to a competitor’s site. The product navigation must be smooth and easy for the customer.

4. Choosing The Best eCommerce Platform

There are many platforms available for starting an eCommerce website. Some of the platforms include WooCommerce, Magento, Shopify, and many more. WooCommerce is popular for many reasons, like smaller budgets, free plugins from WordPress, and other features that have made WooCommerce the most used and opted platform for starting an online store. For any eCommerce website building platform, the SEO option is inbuilt, which can have a huge impact on the sales and smooth running of the website.

5. Including Search Box

A search box is also regarded as one of the best and must include the feature for any eCommerce website. The search bar allows the users to find their requirements quickly and get the information easily. A search box should be prominently placed to maximize website navigation and usability benefits. Users should see it almost immediately, letting them get straight down to business.

6. Call To Action For Website

The Call to Action motivates the buyers or visitors to click on special information or choose a subscription for a new letter or get a notification if new products are added to the store. The proper use of call to action helps close the deal and helps send valuable information regarding new deals, etc.

7. Inventory Features

For any eCommerce website, products and inventory are very important. The eCommerce inventory features help the developer easily access and modify the details of products and manage the inventory.

8. Shopping Cart

A shopping cart is crucial for any online store and is mostly displayed in a list or matrix format. The purpose of the cart is to remind the customer about the purchase he has made and give them a chance to make any modifications before making the payments. A shopping cart’s common elements include product name, description, price, cost of all goods purchased till now, thumbnails of products, and Quantity reserve.

9. Payment Gateway

Your eCommerce website needs to process the payments for the purchased products. Picking the right payment gateway for an online store is crucial as many factors are included in pricing.

10. Site Security

The security of the eCommerce site is crucial as the customers use their debit or credit card information for making payments. Customers should feel that their data is safe and protected from fraud. If the site looks unsecure, customers will not like to do business with you and never purchase goods from your online store. Your online store should be PCI compliant and meet the payment industry’s security standards.

Want To Take Your Business To Next Level?

For any eCommerce website to succeed, the above features must be included to get a smooth and safe buying experience. If the customer is not satisfied with the site’s performance, there is a risk of losing the potential client forever. If you are looking to develop an online store for your business, you need to talk to a professional. At Ayatas, we have over 10 years of experience developing online stores with robust features. Contact us for more information.

Case Study

hoffmeyerco

Magento Store Development for a B2B Industrial Equipment Supplier

Established in 1921, Hoffmeyer Company, Inc is the leading supplier of rubber products, conveyor belts, and power transmission equipment in California and Washington. With an outdated website and a dependency on the presentation of manufacturer’s reps, Hoffmeyer needed a way to educate customers and enable them to access critical technical sales information in the field. Ayatas developed a website on the robust Magento platform to deliver a complete product catalogue and technical library.

View Case Study Contact Us

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