Project Overview

The primary goal was to create a digital experience that resonates with a design-focused audience while maintaining the industrial authority of the products. We focused on a clean, sophisticated design that highlights the brand’s commitment to quality craftsmanship and European-inspired style, ensuring that the user journey—from browsing vanity collections to final configuration—was both inspiring and effortless.

Beyond visual appeal, the project addressed the need for a scalable infrastructure for both retail customers and industry partners. We integrated advanced e-commerce tools to manage complex product variations (sizes, finishes, and countertops) and dealer-specific portals. By creating a resource-rich environment featuring technical specifications and design guides, we transformed the site into a trusted destination for homeowners, contractors, and interior designers.