6 Signs that Your Real Estate Website Needs a Redesign

By admin March 25, 2023 616 Views

When it comes to websites, customer engagement is a must. It is the foremost visual that a customer sees when they visit. Having an attractive and appealing website might change visitors into customers. Research says 97% of homebuyers go through the internet for their home search. So a good informative real estate website helps you to attain customers. What factors do you look out for if your website isn’t generating traffic? Here are some signs that your real estate website needs a redesign or upgrade. Let’s have a look.

Signs Your Real Estate Website Needs a Redesign or Upgrade

1. The Website is Not Accessible Through a Smartphone With Ease

Most people have smartphones these days and are exhilarated by joy because of the ease it provides the users to look out for their needs through the internet. Having a good mobile-friendly website can attract a lot of customers. If the website is not optimized for mobile-friendly use, it may result in losing inquiries and leads. The mobile-friendly website should be able to view and navigated through the device easily.

2. The Website is Not Generating Enough Leads

Suppose the website is not generating enough leads. In that case, it means the customers do not appreciate the design or the search engine optimization needs to be done more. This will lead to losing potential customers to reach out to your website, results losing the target audience. Always keep your website updated and customize it at regular intervals. An outdated website will pass an unintentional message to the customers about being behind the times, and they have to seek elsewhere for their real estate needs.

3. Observing the Bounce Rate of the Website

Having a low bounce rate is icing on top of any website. But having a high Bounce rate is a nightmare. A good website with an attractive and interactive page leads to a low bounce rate, meaning the customers are engaged with your website and enjoy the experience provided. You can keep an eye on the analysis report of visitors on your website and track down the pages with high bounce rates and modify that particular page. This will increase the number of customers and generate lower bounce rates.

4. Weak Search Engine Optimisation (SEO)

Having a good Search Engine Optimized website can drag customers to your website. If the SEO needs to be better, then it will not show up on the google search engine when a customer finds a real estate property for inquiry or looking out for a purchase. A good SEO generates traffic to the website, and having such an advantage will generate profits. Make sure to add metadata and page title-finding optimization at the back end of your website. Ask the website vendor for a demo and documentation and fill out the required fields. This process will boost your website presence and place your real estate website higher than usual on search engines.

5. Outdated Design of Real Estate Website

Suppose the website is not meeting goals or is unable to attract customers. In that case, one reason might be a lack of visual appeal. Personalizing the whole interface while keeping a customer in mind will give the real estate agent a good idea about how the customer thinks and what they want to view on the website. A good about us page defines the business, which is the key to attracting more potential customers. Never stop the website from redesigning and relaunching. This will take away the existing customers. But make changes and update it as an ongoing process. With each update, make it more refined, interactive, and user-friendly. The content should be fresh, informative, relevant, and engaging. Make the personalization simple yet effective. This will indulge the visitors and return for their future real estate needs.

6. The Timing of the Customizations Needs to be Revised

If the website has not seen any visual modifications, it must be changed with the latest trends. An outdated look-and-feel website may need to be more appealing. So making changes at regular intervals is important. As the trend follows, people are attracted to more simplistic designs and responsive transitions. The simple yet minimalistic detailed website can land a good number of leads. The simple slides are the trend that will last a fair bit of time, as they are appealing and engaging. Always search for web design trends to watch the latest technologies and modifications you can provide to your Real Estate Website.

Conclusion

Website auditing is the most important aspect of any business. Having an appealing real estate website leads to attaining more leads, but maintaining the real estate website and having an analytical check once every six months gives you an idea of the scope of improvement to rank higher in the search results and engage leads to become potential customers. At Ayatas Technologies, we build visually appealing, engaging, and SEO-friendly websites. Our team of highly experienced professionals will deliver at all your expectations. Contact us for a free consultation and demo on real estate website development.

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