10 Little-known Reasons eCommerce Websites Fail

By admin March 24, 2022 1702 Views

eCommerce offers numerous opportunities for business owners to grow their business, and the stores are open 24/7 for getting more leads and revenue. Running a successful eCommerce store might be difficult but failing a store is an easy task. Whether you are a retailer or new startup, or seasoned retailer, it is easy for anyone to be the victim of the biggest online mistakes. If you plan to start your eCommerce website, read on to know the possible reasons why eCommerce websites fail and struggle to earn profits.

Failure Rate of eCommerce Sites

Recent researches show that around 90% of new startups fail, and a similar thing is happening with new eCommerce, and the success rate of sites is around 20% only. If you are starting an eCommerce business or already have one, you must learn from the failures you have faced in the early stages. Here are some of the top reasons why eCommerce websites fail.

Reasons eCommerce Websites Fail

1. Poor Product Content and Presentation

Having a great product with grainy photos and poorly written descriptions can always lead to the failure of your eCommerce site. Your eCommerce site needs to do its best to compensate for the advantage of physical stores where the product can be seen with the naked eye. The main failure of an eCommerce store happens when the product pictures have low resolution and the descriptions are not inspiring. To overcome this failure, the store needs to have high-resolution images of products with thoughtfully written descriptions.

2. There Is No Marketing Plan

Your eCommerce website will never make its way in this competitive world if you do not implement a strategy or a marketing plan. Make a plan, execute the plan, and continue to work on the plan to grow the ROI. Since all customers search online for products, it is necessary to have SEO implemented on your site to get the desired results.

3. Complicated Check-Out

Consumers always look for a simple and short checkout process. A complicated and multi-step check-out process can frustrate the users, and they could quit the process without completing it. Let your customers go through the process and choose the option to register at the end if they want to come back. If the customer does not want to register, let them checkout as a guest.

4. Poor Money Management

For any business to run smoothly, you must have the right money to fund your business. Do not overspend for your e-commerce business, for the marketing software is needed to run everything smoothly. While coming to inventory, it is important to order sufficient products and not overorder as it would take time to sell the products and get the required revenue.

5. Ignoring The Importance Of Mobile Site

Most of the business is now done on mobiles, and it is important that your eCommerce site works on all mobile devices and is responsive. If you have gone with a shopping app, ensure that it’s been robustly tested before the big launch. If any customer finds it difficult to navigate your website, it is easy for them to go to other sites. Ensure that your site is responsive and navigated easily for generating more leads.

6. Clunky Site Design

Poor website design is also one of the main reasons for eCommerce site failure. While making designs, there is a possibility of making design-related mistakes, and it is necessary to look into these mistakes. Please find out the design mistakes and find ways to rectify them to have a clean website for your eCommerce store.

7. Shipping And Return Policies

Most eCommerce sites offer free shipping, and companies aim to create a better experience than their competitors. While free shipping was optional in early times, it has become necessary for all stores to create a better shopping experience.

8. Lack Of Call to Actions

For any eCommerce store, the customers have to add items to the cart and make sure that the call to action button stands out in your store. Call to action buttons gives an idea to the customer where he is going and push him to go for sale.

9. Lack Of Promotions

Promotions give a reason to your consumer to buy the products. Consumers are always attracted to promotions, and the sales always go up when great promotions are made for your online store. Always ensure that promotions are visible on the front page of your online store.

10. You Are Targeting the Wrong Audience

Even though you have prepared all the marketing plans and used all social media to promote the products, all the plans might go wasted if you have targeted the wrong audience. Completed Research is required for selecting the right approach to generate sales. In addition, constant ongoing review and tweaking are required to ensure you are making the most of your budget.

Want To take an eCommerce Site to the next level?

Developing and running an online store is not an easy task, and there are many possibilities that the above reasons make your eCommerce websites fail. There are many methods to deal with the mistakes and thereby increase your brand image, sales, and revenue. If you are a business owner looking to start an online store for your business, you need to talk to an eCommerce website designing professional. For more than 15 years, Ayatas Technologies has been an award-winning design and development agency. Contact us for more details.

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