When Is It Time To Redesign Your Website?

By admin March 18, 2022 1943 Views

Smartphones have changed the world and more important aspects of our everyday lives than anyone could have anticipated for the past twenty years. Technology has taken over our lives, and people are getting used to online shopping. Advanced technology has also changed the way businesses interact with their customers. A well-designed website is a key for mastering any business and defining your success. In this technology-driven world, everything is related to websites, and a functional website is necessary to make any business grow, and a poorly designed site makes your business go down. Read on the article to know when is it the time to redesign your website to get more leads and business.

Signs Show That It Is Time To Redesign Your Website

For any business, it is hard to admit that your site is not performing, and pulling all over to redesign the website is not a simple process. The goal of any website is to convert visitors into customers, and if the process is not done properly, then it is time to identify the problems and rectify them. Below are some reasons to say that it is time to consider redesigning your website.

1. Website Has High Bounce Rate

The bounce rate for any website can be checked using Google analytics, and the bounce rate indicates the percentage of visitors who visit only one page of your site during their session. While the bounce rate varies, the average is about 40 to 55 percent. A high bounce rate shows that your website is not performing well, and the visitors are not having a good experience while navigating through your website.

2. Content Of Site Is Out Of Date

Fresh content on your website always increases the site’s exposure in search results, and to take advantage of new content, always ensure that high-quality content is published on site every week. A study conducted by HubSpot found that businesses that created 16 new pages of content per month attracted more than three times the traffic of businesses that created zero to four new pages of content per month. Without fresh content, your website will struggle to attract and retain visitors.

3. Site Is Not Secured With HTTPS

Online security breaches have made many users choose safe websites to use. Customers are not ready to share their information if they feel that the data can be stolen. Your website should use the standard Hypertext Transfer Protocol Secure (HTTPS) to make the visitors safe, preventing unauthorized usage of the information stored or given on your website.

4. Site Is Not Responsive

As per the reports in 2019, 52.6% of web traffic is coming from mobiles, which concludes people are interested in viewing websites on their mobile and completing their shopping. If your website does not show properly on the mobiles, then there is a chance that you will lose the majority of customers. According to web design professionals, responsive and mobile-friendly design is crucial for all sites.

5. Website Takes Too Long To Load

Users do not like to return to your website if the loading speed is slow as the world is moving towards speed and convenience on how information, products, or services are delivered to the customers. Check the load speed of your website by using tools like Google Page Speed Insights, GTMetrix, and Pingdom.

6. Your Website Is More Than 5 Years Old

As technology is advancing, more algorithms are updated every day. New web technologies are released, and some plugins are becoming outdated. If your website is five years old or more, it might be worth considering a redesign.

7. Your Website Is Not Delivering The Required Leads Or Conversions

Once you have seen a drop in traffic or leads and also your visitors are not finding what they need, then it is time that your website should be redesigned.

8. Website Does Not Offer Best User Experience

Your users will leave if your site is difficult to navigate and doesn’t offer engaging, valuable content. While some small changes can be made to have a better user experience, it is advised to redesign your website.

9. Your Website Does Not Rank In Search Engines

Search engine performance directly impacts your website traffic and, likewise, your lead generation and revenue potential. If your company isn’t showing up on the first page of search engine results, you’re losing traffic. Your website’s performance and design directly impact your search engine rankings. If you’re not ranking well in search engines, then it is time to redesign your website for better performance in search engines.

10. Your Business Is Ready To Grow

If your business is expanding, you need a website to support the increasing number of customers who would like to visit the website. For increasing your business, it is time to redesign your website to get more leads and conversions.

Conclusion

Now that you have seen plenty of reasons to say that your site is not performing, it is time to redesign your website. No matter what might be the reason for the low performance of your website, a growth-driven redesign can help increase leads and conversions for your business website. If you are a business person looking to redesign your website, you need to talk to a professional website designing company and get the best site. Ayatas Technologies has top-notch developers to help you design a competitive website for your business. Contact us for more details.

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