With over 20,000 items in stock and a legacy of over 140,000 successful sales, Africa Direct is a premier global marketplace for authentic African art, handmade beads, tribal masks, and cultural artifacts. Seeking to modernize their digital presence, Africa Direct partnered with Ayatas to transition their massive, highly complex inventory to a robust, modern eCommerce platform.
We delivered a high-performance, visually rich digital flagship that honors the cultural history of their products while providing a seamless, secure, and intuitive shopping experience for global collectors and art enthusiasts.
We build a clear, logical structure that groups products by relevance and user intent, making discovery effortless. This streamlined flow helps users find what they need quickly and boosts overall engagement.