Africa Direct, an online store based in Denver, Colorado, is a leading retailer of African art, collectible beads, and ethnic jewelry. With a rich history of over 30 years, the company prides itself on promoting diverse cultural heritage and empowering women and the LGBTQ+ community through its ownership.
Africa Direct sought to elevate its online presence and improve customer engagement through a comprehensive eCommerce website redesign. The challenge lay in creating a visually appealing and user-friendly interface that would effectively showcase the rich diversity of African art, collectible beads, and ethnic jewelry while highlighting the company’s commitment to diversity and inclusion.
Our design and development team conceptualized and implemented a comprehensive website design using the Magento platform, tailored specifically to the unique needs of Africa Direct. Key elements of the solution included Customized Product Showcase, User-Friendly Navigation, Secure Payment Integration, Responsive Design Implementation.
“The thought of a new website was daunting to Buchnats. We knew we needed a fresh look and a more robust shopping cart for our site, but our resources were not plentiful enough to take us to that level. We knew what we wanted, we just needed to find the right team to build it. We found the perfect fit with Forix. They have impressed us over and over again with their professionalism and attention to detail.”