Tips For Your Christmas Email Marketing Campaign

By Andy Leverenz December 15, 2017 3171 Views

Christmas, this is the season of the year when you could support more effort than typical, lot higher, in fact. Through using of fairytale-like designs, your emails can deliver customers to a wonderland of choice. You can fulfill your dream of being Santa Claus by giving your customers with something that they have always wanted, giving them that warm and cozy holiday feeling by letting them know how extraordinary they are to you.

1. Begin Advanced

There is nothing worse than attempting to roll out a campaign at the last minute with a time budget of next to nothing. Despite this, many’s the time that companies have been asked to create Valentine’s Day campaigns on February 13th or a Halloween ‘spooktacular’ on October 30th. Don’t befall into this category and, instead, get the wheels in motion early to prevent an ill-thought-out last minute rush.

2. Analyse

Take the time to view and analyze through email marketing campaign to understand what went well and what didn’t. When you’ve gained this knowledge, you can plan your future festive campaigns to give them the best chance of getting reasonable engagement rates.

3. Research Completely

Research must be the central tenet of any email marketing campaign; however, at Christmas, it takes on even more significance. Find out while clients are likely to get spending, how much they’ll be seeming to spend and what kinds of deals can be slight to get them parting with their money. Merely relying on it being Christmas is not enough, so brands want to get a clear view of their audience before marketing to them.

4. Set A Goal

Whether it is to get 20% more opens or 30 more clicks than last year, it’s good to set a goal as it provides you something to work towards. This method you can also get a goal to increase results and statistics which continually goes down well!

5. Mobile Optimised

The festive season is a busy time; people are out and about on the move, so you need to be prepared to target them wherever and whenever they’re. Do this by assuring your emails are optimized for mobile. Up to 75% of emails are open on tablets or mobiles, so it’s essential which you make them compatible with mobile viewing!

6. Be imaginative

Almost all retailers can be rolling out Christmas campaigns, so businesses might be smart to be a little innovative or else risk the message being lost in a deluge. Such examples as an email advent calendar – behind every door is a new offer or product – will not only provide marketers an ‘in’ thru which to send more emails, however also generate excitement and, potentially, send open prices soaring.

7. Prompt the sale

It’s all well and proper sending out an email marketing campaign; however, by sales possibilities approaching clients from all edges, it’s worth spending some thought toward ways of really closing the sale. Limited-time offers are with the most common for this as they are simple to roll out but devilishly efficient. After all, there’s no correct way to prompt the person who has been ahh-ing and uhm-ing to bite the bullet than a percentage discount eventually. Simplify that it’s a limited time offer and watch the purchases roll in.

8. Plan For Marketing

The great saying ‘failing to plan is planning to fail’ is something to remain by here. It’s obliged not to do as well as it could, without having a plan of action for your email marketing. Take a minute of time to sit down and think about individual emails and overall email marketing campaigns. Be watchful for essential dates and content that can be included to target specific audience members.

9. Give Offer something more

In the same style as content marketing, email marketing campaigns offer companies the best chance to win clients over with a non-promotional branded material. Food stores or cooking product manufacturers, for instance, should send out ingredients for mince pies (then get social media followers to share the results). That cannot be as competitive a sales method as some others. However, it wins clients over by not giving them the hard sell – which they’ll consider when it comes to parting with their money.

10. Go For Review Everytime

Once an email marketing campaign has been sent, don’t just neglect it! Use this time to review and analyze how the marketing campaign did. Without analyzing and tracking results how will you understand if they were a fulfillment or not? Take some time after every marketing campaign to examine delivery rates, open rates, click thru rates and conversion rates.

For more information about your Internet Marketing Solutions or for a free consultation: Call us at +1 (916) 936-8099. We serve clients throughout California cities Sacramento, Los Angeles, San Diego, Sans Francisco and all over US and Canada or fill out our online contact form to get in touch with our team.

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