Which is the Best eCommerce Platform for SEO?

For any eCommerce website, SEO is very important for business development. We need SEO to generate traffic or sales. So, choosing a good eCommerce platform is important to optimize your site for better SEO. This article will explore which eCommerce platform is best for SEO and why it is so important.

Importance of SEO for eCommerce Websites

Every online store owner wants people to visit their website and set it as a top priority. This is because there are no sales without traffic. To make this happen, SEO is the optimal way to get customers to their website and increase sales. By investing in SEO, an eCommerce website can gain a lot like:

• Increase in organic traffic
• More return on investment compared to other marketing channels
• Increase in Reputation and recognition of the brand and its website
• Create a long-term asset that increases the dividend value after the initial investment

Features to Consider in eCommerce Platforms

Every eCommerce platform has its own features, and understanding is important for a successful website. Below are some of the eCommerce features to consider in your eCommerce platform.

Site Speed

The site should be faster. If the site is slow, customers will be frustrated, ultimately affecting your business. The best eCommerce platforms always offer speed optimization features. The best eCommerce platform for SEO provides speed optimization properties like modification and caching. There will be hosting packages that optimize server response times to meet the requirements of growing businesses. To improve the website performance, use browser caching, scale and optimize the images, minimize the scripts, and use CDNs.

Canonical Website URLs

For a well-known eCommerce platform, a canonical website URL is important. Your website will have URLs for each page, which will be indexed by the search engines by default and can cause duplicate content issues if there are no canonical website URLs. So, If any user is opening your website from a mobile device, it should be redirected to the mobile version of your site to the appropriate URL. If this happens, all the traffic will be diverted to your main site, ultimately increasing ranking without any duplicate content issues.

Customizable HTML and Meta Data

The best eCommerce websites offer Customizable HTML and metadata features. It helps you change the website’s code, which is important to improve its ranking and enhance its appearance in search engines. Some eCommerce platforms offer either customizable HTML, metadata, or both. Choose according to your website requirements and your convenience.

Indexing Control

Best eCommerce platforms offer indexing control by sitemap submission. Indexing control tells the search engines which pages on your site they must index. This is important because it excludes irrelevant pages on your website. In the sitemap, we can include only the required pages that need to be indexed by the search engines. Some eCommerce platforms don’t provide this indexing control feature. Hence, we need to submit it manually, which is time-consuming.

Mobile Optimization

With mobile optimization, we can ensure that our website operates well on any mobile device and is available to everyone. Compared to other devices, people are using mobiles to access the internet. Google has appealed that the websites optimized for mobile devices are given the top priority. With the help of eCommerce platforms, load speeds and font sizes can be changed.

How Do You Choose the Best eCommerce Platform for SEO Needs?

There are several options available when it comes to choosing eCommerce platforms. The best eCommerce platform can be picked that is suitable for your SEO requirements and some considerations like:

Generating Traffic: eCommerce has to generate organic traffic for your website to drive more sales and increase revenue.

Traffic Conversion: Make sure that the platform you choose has the required tools that are helpful to convert website visitors into paying customers. For example, if a platform provides product recommendations and abandoned cart recovery, we can opt for it.

Adaptability: Choose a scalable platform according to your growing business to avoid switching platforms in the future.

SEO features: Ensure your eCommerce platform has all the SEO capabilities you need. With this feature, prospective customers can see our products.

Price Factor: Always choose a platform that meets your budget and has good specifications for your business requirements.

7 Best eCommerce Platforms For SEO in 2024

Shopify

Shopify is the most popular choice for developing eCommerce stores. Because of its user-friendly interface, creating an account and operating a store on Shopify is simple. Unlike popular third-party apps, it has unlimited integrations and most built-in eCommerce features. They offer some great functionalities in terms of SEO features.

Features

• Editing meta descriptions, title tags, and URLs for blog posts, products, and web pages can be done.
• We can add and edit Alt text for images
• We use social sharing buttons on the product pages
• It has built-in blogging features

PROS

• More plugins
• User friendly
• Inbuilt blogging features

CONS

• Robots.txt files cannot be edited
• URLs cannot be changed

Bigcommerce

Bigcommerce is an excellent option for businesses that are willing to grow in the future. With its drag-and-drop builder, you may design your eCommerce store with 12 free themes. Several eCommerce features are present in Bigcommerce. It is connected with multiple payment gateways to make buying easy. For third-party gateways, they do not charge any transaction fees.

Features

• URL structure can be changed to make it user-friendly
• It has inbuilt 301 redirects and customizable robots.txt files
• Inbuilt blogging functionality is available
• Templates are Google’s Accelerated Mobile Pages (AMP)

PROS

• Adaptable
• User-friendly
• SEO-friendly

CONS

• Slow loading of pages
• Bit expensive

WooCommerce

WooCommerce is an open-source WordPress plugin used to build eCommerce sites. It’s a very adaptable platform regarding design, features, cost, etc. The platform offers some basic features and is available for free on WordPress. To add extra features, a special plugin needs to be installed. WooCommerce has strong SEO capabilities because it is a WordPress plugin.

Features

• Customized URLs can be created with the WooCommerce store
• Titles, meta descriptions, product pages, category pages, etc., can be edited
• Robots.txt files can be accessed
• Built-in blogging features are available
• You will get automatic sitemap generation and support for Google Rich Snippets.

PROS

• Can be customised
• Good tech support
• Several SEO-friendly options

CONS

• Difficult to understand
• Plugins are required to access more features

Adobe Commerce(Magento)

Self-hosted online stores can be created using a variety of prominent platforms, including Adobe Commerce, previously known as Magento. It is a user-friendly open-source eCommerce platform. Similar to WooCommerce, this is one of the most flexible systems. eCommerce functions like product browsing, order management, catalog management, and shopping cart functionality are provided. Businesses at the enterprise level prefer to use it.

Features

• Adobe Commerce provides a mobile-friendly website
• Images on the website can be optimized according to the devices
• AI-powered live search is available for faster search results for customers
• We can have control over sitemaps and XML
• Adobe Commerce is integrated with Google Analytics

PROS

• Customizable
• SEO-friendly

CONS

• Requires coding knowledge
• Bit expensive

Squarespace

Squarespace is a popular option for building an eCommerce store. The drag-and-drop builder makes it simple to design the store, and the user-friendly design makes it easy to use. This platform supports bookings, appointments, and subscription-based services with recurring payment handling. Abandoned cart recovery and built-in tax tools are available.

Features

• We can create custom URLs
• Meta titles and meta descriptions can be customized
• It has inbuilt-in 301 redirects
• It is mobile-responsive
• We can have control over Canonical tags and sitemap
• An in-built blogging feature is avaliable

PROS

• Has blogging Features
• Mobile-responsive
• Can reach people in the Squarespace community

CONS

• It doesn’t have great usability
• Not suitable for large websites

Wix

Another excellent eCommerce platform for SEO is Wix. WIX allows you to create an online store without coding or technical skills. At first, it didn’t have any eCommerce features, but later, it added eCommerce and better SEO features. Although there are multiple eCommerce platforms with more features than Wix, Wix is still an affordable choice for smaller businesses.

Features

• You can sell up to 50,000 products from your store
• Lost sales data can be recovered
• Automated emails can be sent to customers with pending items in their cart
• Multiple currency feature is available
• Social channels can be connected to the store to generate more sales

PROS

• SEO features are in-built
• Several designs and templates

CONS

• Most features are paid
• Templates can be customized

Volusion

It is among the earliest eCommerce sites with an intuitive user interface. Volusion includes mobile-responsive themes that speed up your customers’ shopping experience. You can design your website with the drag-and-drop website builder. It has excellent eCommerce features like an abandoned cart feature, stock and inventory management, unlimited product choices, and a CRM system. Volusion enables integrations with social media.

Features

• You can edit the Image Alt text, meta descriptions, and page titles
• URLs on your website can be customized
• You can have access to Robots.txt
• You can have control over the Sitemaps of the website
• It comes with Google integrations

PROS

• SEO-ready
• Has tutorials

CONS

• Blogging features aren’t available
• Slow loading

Conclusion

SEO is the most effective way to rank in Google. Therefore, if you want to increase sales with a one-time investment, choosing an eCommerce platform with the best SEO capabilities is necessary. At Ayatas Technologies, we have over 15 years of expertise in offering eCommerce solutions to various industries. We help you choose the most suitable eCommerce platform for your requirements. For more details, contact us at (916)836-8099 or Request a FREE Consultation here.