For any eCommerce website, SEO is very important for business development. We need SEO to generate traffic or sales. So, choosing a good eCommerce platform is important to optimize your site for better SEO. This article will explore which eCommerce platform is best for SEO and why it is so important.
Every online store owner wants people to visit their website and set it as a top priority. This is because there are no sales without traffic. To make this happen, SEO is the optimal way to get customers to their website and increase sales. By investing in SEO, an eCommerce website can gain a lot like:
Every eCommerce platform has its own features, and understanding is important for a successful website. Below are some of the eCommerce features to consider in your eCommerce platform.
The site should be faster. If the site is slow, customers will be frustrated, ultimately affecting your business. The best eCommerce platforms always offer speed optimization features. The best eCommerce platform for SEO provides speed optimization properties like modification and caching. There will be hosting packages that optimize server response times to meet the requirements of growing businesses. To improve the website performance, use browser caching, scale and optimize the images, minimize the scripts, and use CDNs.
For a well-known eCommerce platform, a canonical website URL is important. Your website will have URLs for each page, which will be indexed by the search engines by default and can cause duplicate content issues if there are no canonical website URLs. So, If any user is opening your website from a mobile device, it should be redirected to the mobile version of your site to the appropriate URL. If this happens, all the traffic will be diverted to your main site, ultimately increasing ranking without any duplicate content issues.
The best eCommerce websites offer Customizable HTML and metadata features. It helps you change the website’s code, which is important to improve its ranking and enhance its appearance in search engines. Some eCommerce platforms offer either customizable HTML, metadata, or both. Choose according to your website requirements and your convenience.
Best eCommerce platforms offer indexing control by sitemap submission. Indexing control tells the search engines which pages on your site they must index. This is important because it excludes irrelevant pages on your website. In the sitemap, we can include only the required pages that need to be indexed by the search engines. Some eCommerce platforms don’t provide this indexing control feature. Hence, we need to submit it manually, which is time-consuming.
With mobile optimization, we can ensure that our website operates well on any mobile device and is available to everyone. Compared to other devices, people are using mobiles to access the internet. Google has appealed that the websites optimized for mobile devices are given the top priority. With the help of eCommerce platforms, load speeds and font sizes can be changed.
There are several options available when it comes to choosing eCommerce platforms. The best eCommerce platform can be picked that is suitable for your SEO requirements and some considerations like:
Generating Traffic: eCommerce has to generate organic traffic for your website to drive more sales and increase revenue.
Traffic Conversion: Make sure that the platform you choose has the required tools that are helpful to convert website visitors into paying customers. For example, if a platform provides product recommendations and abandoned cart recovery, we can opt for it.
Adaptability: Choose a scalable platform according to your growing business to avoid switching platforms in the future.
SEO features: Ensure your eCommerce platform has all the SEO capabilities you need. With this feature, prospective customers can see our products.
Price Factor: Always choose a platform that meets your budget and has good specifications for your business requirements.
Shopify is the most popular choice for developing eCommerce stores. Because of its user-friendly interface, creating an account and operating a store on Shopify is simple. Unlike popular third-party apps, it has unlimited integrations and most built-in eCommerce features. They offer some great functionalities in terms of SEO features.
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Bigcommerce is an excellent option for businesses that are willing to grow in the future. With its drag-and-drop builder, you may design your eCommerce store with 12 free themes. Several eCommerce features are present in Bigcommerce. It is connected with multiple payment gateways to make buying easy. For third-party gateways, they do not charge any transaction fees.
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WooCommerce is an open-source WordPress plugin used to build eCommerce sites. It’s a very adaptable platform regarding design, features, cost, etc. The platform offers some basic features and is available for free on WordPress. To add extra features, a special plugin needs to be installed. WooCommerce has strong SEO capabilities because it is a WordPress plugin.
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Self-hosted online stores can be created using a variety of prominent platforms, including Adobe Commerce, previously known as Magento. It is a user-friendly open-source eCommerce platform. Similar to WooCommerce, this is one of the most flexible systems. eCommerce functions like product browsing, order management, catalog management, and shopping cart functionality are provided. Businesses at the enterprise level prefer to use it.
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Squarespace is a popular option for building an eCommerce store. The drag-and-drop builder makes it simple to design the store, and the user-friendly design makes it easy to use. This platform supports bookings, appointments, and subscription-based services with recurring payment handling. Abandoned cart recovery and built-in tax tools are available.
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Another excellent eCommerce platform for SEO is Wix. WIX allows you to create an online store without coding or technical skills. At first, it didn’t have any eCommerce features, but later, it added eCommerce and better SEO features. Although there are multiple eCommerce platforms with more features than Wix, Wix is still an affordable choice for smaller businesses.
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It is among the earliest eCommerce sites with an intuitive user interface. Volusion includes mobile-responsive themes that speed up your customers’ shopping experience. You can design your website with the drag-and-drop website builder. It has excellent eCommerce features like an abandoned cart feature, stock and inventory management, unlimited product choices, and a CRM system. Volusion enables integrations with social media.
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SEO is the most effective way to rank in Google. Therefore, if you want to increase sales with a one-time investment, choosing an eCommerce platform with the best SEO capabilities is necessary. At Ayatas Technologies, we have over 15 years of expertise in offering eCommerce solutions to various industries. We help you choose the most suitable eCommerce platform for your requirements. For more details, contact us at (916)836-8099 or Request a FREE Consultation here.