12 Reasons Why Real Estate Agents Need Their Own Websites

By Marc Schenker February 10, 2018 4449 Views

People use the internet while searching for new homes in today’s real estate world. Some years in the past, you looked them up online on a desktop, got a map, and drove out to see a potential house. Nowadays, you grab a smartphone and go, because anything after that, you can look up for your smartphone. With the massive shift to mobile internet, real estate agents need their own websites to stay in the game by growing their web presence.

Real estate is a field that is described by you as the agent and the manner you conduct your business. It is making yourself a relevant and essential resource to your client base and the community as an entire.

With so many agents available striving for a piece of the real estate business, it is easy to get overlooked by potential customers. To rise above the fray, you want to find a way to market yourself efficiently. If your marketing plan includes sending out mass emails and placing newspaper and magazine advertisements, think again.

Advertising And Marketing Has Changed

The days of effective outbound marketing are fading fast. Nowadays, you’ll need to turn your attention to inbound marketing and create an online presence along with your social media, website, and content marketing so that you can apparently attract your target market to you.

Here are 12 reasons to have your own online real estate website to brand yourself

1. Be a Client Resource

The first step is to create your website, where your current, and potential consumers can go to study more about you and the services you give. But, most agents make the mistake of making only that and nothing more. In present’s competitive marketplace, you must go ahead promoting your services. You need to use your blog, website, and social media to become a valuable resource with relevant, helpful information.

2. Build Your Own Brand

Set yourself aside from the competition, and you don’t need to be just another good-looking face on an official corporate site. By having your own website, you’re building your online brand, as your website is a direct representation of your goals, authority, and services. Home buyers and sellers need to work with someone they can trust. The National Association of Realtors (NAR) website affirms that 54% of buyers and 64% of sellers attained the agent they worked with both from a personal referral, or they contacted an agent they had worked with before.

3. Stay Up to Date

According to a survey, 96% of Americans are looking to buy their house on the internet. As realtors, we need to realize the power of the internet in making the sales we need. The internet makes it simpler for potential clients to find you and your homes. Having internet presence will provide all current and potential clients to get in touch with you and the data you have at any time and anywhere.

4. Educate Your Clients About your Services

Make your clients learn about you and your services, and this is an excellent place for the buyer to get to know you and confirm they made the right choice by choosing you to be their realtor. Attaching tools like loan information, mortgage calculators, home buyer tips and access to MLS listings will increase the value of your website. Make your site the only place they need to go.

5. Connecting by Blogs

Adding a blog on your real estate agent website would aid you to drag an audience. This could be a positive way to demonstrate your knowledge and build trust for your website users. With an active blog, clients can see how you need to connect with them. Blogs are a great place to link social media sites such as Facebook, LinkedIn, and, Twitter. Those sites can additionally help make your brand and will let them know you are available to them. Plus, social media posts drive traffic back to your website where they can explore even more.

6. Ignore the “New to the Office” Condition

Are you losing referrals due to potential customers may be considering you are new to the office or the industry because there is no other data about you on the internet? It happens all too regularly. It is a digital world and image is everything, even more so in reality. A robust web appearance can increase your awareness, your authority, and your leads faster than any other marketing out there.

7. Become the Local “Go To” Agent

Having your website also provides you an excellent advantage when it comes to targeting particular geographic regions. If you are trying to focus on a particular area of town, you can easily integrate targeted keywords that represent that area of town into your real estate agent website components through Local SEO tactics including URL and page titles, content, metadata, meta description, etc. By integrating these particular “long-tail” keywords into your website, you’re giving yourself a distinct advantage over your competition that is apparently focusing on broader, simpler keyword targets. This type of SEO gets a narrower, more interested buyer. When a potential client begins to look at real estate in your target area of town, there is a greater chance that they will discover you. What is also better is that your site will have information particularly about that area, so that you will look like the “go to” agent.

8. Who Are You Branding?

Branding, you or your Real Estate company? When you have your website, it is a custom website about you and one that is designed to bring value to your clients. You can work with the designer to build the content, the look and you can make all the design decisions. Because It’s a real estate agent website. Having your custom website offers you obtrude from the group, makes you look different than your co-workers and explains that you are a professional realtor who has real expertise in the local market. Presently you can get your custom website and your leads with you, anywhere you may go. This is why it is enough to own your site somewhat of relying on your broker to build one for you or doing someone else’s template. Don’t brand the company, brand yourself.

9. Customers Expect Real Estate Agents To Have An Online Presence

In this digitized world, buyers search online for properties with specific requirements, features, and conditions like nearby areas. As a real estate agent, you do not want to lose these promising leads just because you do not have a reliable website.

Building a strong online presence of your real estate services is possible with your website. All the previous real estate properties can be showcased to a wide range of audiences worldwide.

10. A Website Cuts down Marketing Cost

For any person selling or buying properties is a big deal, and the most opted alternative is taking the help of a reliable and reputed real estate agent or builder.

People always like to know about your track record and how you deal with your customers. Adding the testimonials of old customers, showcasing certificates of excellence, and other value-added services would help attract new customers.

11. Generate Quality Leads

Researchers and sources from many magazines reveal that real estate agents spend a lot of time on marketing, advertising, and prospecting for leads. Lots of time is wasted on lead generation. With a simple website, agents can team up with digital agencies to build strategies and marketing ideas for generating leads. For immediate lead generation, PPC or paid marketing can be applied. Content and SEO marketing can be used for long-term benefits for organic growth. Regardless of the method used, real estate agents can use their website to generate leads and free their valuable time.

12. Increase Credibility And Branding

If you are an agent working for a brand, then sellers or buyers visit the firm’s website, which means you are not in control of your leads. As an agent of a firm, you are always competing with fellow agents for the same business.

When you decide to leave the brand, it is time to build your online presence, which is time taking. This is avoided with an agent’s brand website since the online presence is attached to the agent brand instead of the firm’s brand.

Conclusion

Now that you came to know the importance and advantages of having Real Estate Agent Website. Get started with your Real Estate Web Design to make a difference. Call us at +1 (916) 936-8099 for a free consultation. We serve clients throughout California cities Sacramento, Los Angeles, San Diego, Sans Francisco and all over US and Canada.

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