Over the past few years, WordPress has become a powerful publishing tool and now powers about 37% of the websites worldwide. Top brands like Mashable, BBC, TechCrunch, Bata, and CNN use WordPress for their blogs and websites. Even though Adobe acquired Magento from Permira, the company still uses WordPress to run its blog. Previously WordPress was not the preferred platform for creating online stores, but now most of the stores are designed using WordPress.
So have you ever thought why WordPress has become so popular? In this article, we are going to tell the reasons why WordPress is good for eCommerce websites.
1. WordPress is an Opensourced Free Software
WordPress Software is offered free of cost, and you need not pay anything, and it is flexible to use it in any manner to best suit your eCommerce needs. Another advantage is that WordPress’s community offers you the best support if you run into any issues while using the platform. You are not bound to the limitations and restrictions imposed by regular eCommerce solution vendors. At the same time, you can get started fast and with ease.
2. Seamless eCommerce Integration
WordPress can be easily integrated within the current website, so if you are looking to convert to your website into an online store, you need not go for a re-design. You should just install a simple plugin like WooCommerce and enjoy the benefits of starting an online store.
3. Easy to Install and Manage
You don’t need to know coding for starting to use WordPress. With simple training, you can start your online store, and you can also manage all the other activities like sales monitoring, order management, the addition of products, and many more.
4. Supports a Wide Range of Payment Gateways
eCommerce stores need to support online payments for their customers. Different customers use a wide range of payment methods. WordPress supports many payment gateways like ChronoPay, Worldpay, CCAvenue, PayPal, Google Checkout, 2Checkout, and others. It is also easy to enable your customers to choose and make use of preferred payment options such as cash on delivery.
5. Offers a Wide Variety of Plugins and Themes
A good design always plays a crucial role in gaining the attention of your users and turning them into loyal customers. WordPress offers a wide range of plugins and themes. You could choose the theme and plugins that are suitable for your store. With a little customization and added functionality, you can convert these themes into robust online stores depicting your brand.
6. Easy Product Customization
Product addition and deletion is the daily routine for any online store. This could be very challenging when you are offering a wide range of products. You can make the process simple by using the dashboard provided in WordPress for your site to add, remove, or update the product details.
7. WordPress is SEO Friendly
WordPress provides the advantage of an excellent blogging tool. WordPress is SEO friendly, helping to gain traffic for online stores. All you need to do is post relevant product information of good quality, and WordPress will take care of the rest.
8. A Secured Platform
Running an online business is tough due to many security reasons. In the monetization aspect, you need to assure your customers that the money transactions are secure. No wonder it is also a concern that hackers do not find their way into the site. WordPress security is covered by Secure payment gateways, well-vetted WordPress themes, and plugins, secure password access, SSL certificate integration.
What about the Competition?
WordPress has a plugin named WooCommerce that offers to build an online store easily. Shopify is another platform for eCommerce site development, but has some limitations and gives you less control over your site. You cannot make customized attributes for your products as there are only three attributes size, color, and material used. To be precise, Shopify does not offer a free plan like WordPress.
The other platforms like Magento are free to use, but you need to pay for the hosting. Magento comes with a paid plan that offers complex structures for big online stores like Amazon etc.
Using WordPress for building your online store is the best option available for you. Even though you need to pay for the best stuff available, you will have control over your website. There are many free plugins, themes, and other great stuff that needs to be explored. WordPress is the best platform for beginners and the best option to design a multi-purpose website for your business. Want to create an online store for your company? Our Professional WordPress developers at Ayatas Technologies are ready to help you with your business’ digital transformation. Get in Touch with us to Schedule a FREE Demo of your new online store.